Hasata set out with the aim of creating a consumer-oriented brand that offers added value to the rice & pulses market, and the brand strategy of Hasata was created with the Consumer Attitudes and Usage Habits and Consumer Expectations Research conducted in the Grain and Pulses category.
Different seeds for all products were submitted for consumer testing and accordingly a product portfolio was created with the most preferred seeds.
Starting with the logo, all critical brand components including the format and design of the packaging have been validated by consumer testing.
Consequently a brand infrastructure has been created that fully meets the expectations of the consumer under 4 main headings: Naturalness and Confidence, Taste and Cooking Performance, Freshness and Protection, Ease of Use and Storage.
The name Hasata is derived from the word “hasat” which means harvest. In the consumer tests conducted after the logo design, it has become a brand name as it was appreciated as a word associated with natural, timely and freshly harvested crop, since it emphasizes the "harvest" season.
At Hasata, the first sign of the quality of our products is the quality of the seeds we use.
The seeds of our Hasata products are carefully selected from among many seed alternatives through the research of our expert staff and consumer tests.
Hasata ensures that the best quality and original grain and pulses seeds are planted in the most ideal region in Turkey, and offers the crop of the same harvest to its consumers 100% homogeneously in the same package.
The most ideal selections were made on a product basis, such as the original baldo seed for rice, the Ancient Khorasan Wheat for bulgur, and the geographically marked Derinkuyu White Bean which is sown with the same seed every year, for beans.
Carefully selected seeds are transformed into True to Seed, Authentic Tastes by being planted in regions where soil, weather and agricultural conditions are most suitable for the relevant product with the contribution of the most ideal agricultural conditions.
Hasata preserves all the goodness and flavor of pulses and grains from seed to table. Thus, it is able to maintain the visual characteristics, nutritional value and taste of grains and pulses for generation after generation. It brings back to life the true to seed, authentic tastes that the consumer longs for.
On the back of our packaging, we refer to our traditional dishes with the statement: “With pulses and grains which constitute a significant part of our rooted traditional cuisine, you can now share with your beloved ones at your own table the True to Seed, Authentic Tastes which our grandparents used to enjoy.”
Having originated more than 4,000 years ago, the Ancient Grain Khorasan Wheat, (Triticum turgidum spp. Turanicum), is an ancient unhybrid wheat native to Asia and Egypt.
It is believed to have originated in the region called the "fertile crescent" in the Middle East and was named after the Persian province of Khorasan located in what is today northern Iran. The name Khorasan means "the place where the sun comes" in Persian.
In addition to being an ancient grain that has been preserved free of hybridization, it has 30% higher protein content than modern wheats and has a unique flavor. It is nutritious with its structure rich in fiber and minerals.
The golden grains of Khorasan Wheat are three times the size of modern wheat. It is known for its distinctive, nutty-sweet flavor.
We produce Hasata Khorasan Bulgur from Khorasan Wheat.
While Khorasan was the name of a very large geographical region that was located in the northeast of Iran in the past, today the territory of that region is divided into three parts, which are located within the borders of Turkmenistan, Afghanistan and Iran.
Although the origin of Khorasan Wheat is the Fertile Crescent, like all wheats, there is information that it later was most grown in Khorasan thanks to its soil and climate structure, hence the name Khorasan. (Khorasan was known as a wheat storehouse in the Middle Ages).
Derived from the word “kıdem” meaning “of old, anteriority”, the word “Kadim” means “ancient; one that the origin of which is found in the depths of the past, dating back many centuries.”
It has been registered under Kadim® sub-brand with the guarantee that the Ancient Grain Khorasan Wheat will remain unchanged and will be grown with the same properties as thousands of years ago under our control. Bulgur produced from Kadim® Horasan Wheat by Hasata will continue to preserve its nutritional value and taste that it has had for thousands of years.
According to the consumer researches, the most common problems in packaging has been determined that there is tearing when opening, spilling while using and storing, and transfer to the jar due to the need for clips/rubbers to keep it in its own package.
Our Ziplocked Packaging has gained admiration by the consumers with parameters such as being easily opened, no tearing when opening, the ability to be closed and stored in its own package, the product can be seen clearly on the shelf through the large window on the front and side, easy stacking in the pantry and its elegance.
Moth infestation is the most mentioned problem in the pulses category. It has been observed that solutions such as putting salt, garlic and bay leaves in the product have been developed in order to avoid moth infestation, and the necessity of storing them in the refrigerator, especially in summer, is one of the consumer complaints.
For this reason, in the process of packaging Hasata products, we subject them to a Controlled Atmosphere process, which is a completely natural method. Thanks to Controlled Atmosphere Technology, we prevent moth infestation by packing the products after keeping them under regulated oxygen ratio conditions. In this way, we ensure that the Hasata products which we produce carefully are delivered with their freshness and taste preserved until they are consumed.
Weevils can be prevented through intervention in the invisible spawning stage before the larvae are formed in pulses.
Controlled Atmosphere Technology, which is a completely natural method, is based on reducing the oxygen required for the formation of weevils and replacing it with gases (carbon dioxide) in the atmosphere.
In Hasata production, the products are kept under pressure in the carbon dioxide tank for 4 to 7 days before packaging. It is a 99% guaranteed natural method that does not affect the taste and smell of the product.
Out of Hasata products, rice is processed and packaged in our Bandırma Factory, bulgur in our Gaziantep Factory, and pulses in our Mersin Factory; all with fully automatic machines.
The products are planted in the regions where soil, weather and agricultural conditions are most suitable and locations are stated on the packages.
Some products are known for the place in which they have originated since this is the primary characteristic that sets them apart from their equivalents. Such products derive their characteristics from the local raw materials and geographical conditions of the relevant region.
Geographical indication is the name given to the indications which legally represent the location of this kind of goods. It is necessary to obtain geographical indication so as to safeguard the rights and existence of such products for a long time. Kayseri pastrami, Malatya apricot, and Antep baklava can be provided as examples of geographically indicated products in our country.
Both geographically indicated products, Hasata Derinkuyu White Beans falls under the category of "origin" products and Hasata Antep Bulgur falls under the category of "source" products. They are produced in the pertinent location, tailored to the region's characteristics, and registered there.
Our Antep Bulgur is produced at our Antep bulgur facility per the guidelines outlined in the geographical indication document. Regular audits are conducted at our factory in this regard. Only a limited number of producers in Turkey are registered for Antep Bulgur production.
For Hasata Baldo Rice and Osmancık Rice, the best quality and original baldo-osmancık rice seeds are planted in the most ideal region in Turkey and are presented 100% in the package. Thus, both its taste and cooking standard are guaranteed.
Hasata rice varieties have large, homogeneous and transparent grains. It is cooked with the same amount of water each time; it does not become sticky or remain hard when cooked with the same cooking method. Hasata rice is non-sticky when cooked and has a unique flavor and smell.
Produced from 4.000-year-old Khorasan Wheat seeds, Hasata Horasan Bulgur stands out with its bright yellow color, unique flavor and 30% high protein content.
Bearing the geographical indication of Antep, Hasata Antep Bulgur is produced in accordance with the geographical indication conditions from durum wheat harvested from the Barak Plain, and thus ancient tastes are brought to tables of Hasata consumers.
Hasata Antep Bulgur preserves all the goodness and flavor of the wheat from seed to table with its varieties for cooking pilaf and meatballs. With Hasata Antep Bulgur; pilafs, bulgur dishes and meatballs turn into a feast.
Traditional farming techniques are used in Yozgat's lush fields to produce Yozgat Hasata Sultani green lentils. Its distinctive taste, coarse grains, and emerald green color are a result of Yozgat's fertile soil and climate. As the package homogenously contains the lentils harvested throughout the same harvest year in a particular region, they always cook with the same consistency in a short amount of time.
Hasata Mardin Red Lentils are produced in the fertile lands of the southeast, suitable for lentil production, and have coarse grains, unique flavor and bright color coming from the fertile soil and climate of the region. When cooked, a thick soup is obtained.
Hasata Chickpea Varieties stand out with their unique color and flavor, with its large grains absorbing the sauce and melting in mouth like a paste. As the package homogenously contains the chickpeas harvested in the same harvest year in a particular region, they always cook with the same consistency in a short amount of time.
Hasata Derinkuyu White Bean is produced in Derinkuyu district of Nevşehir province and is known for its taste and cooking in a short time. Every year, enough seeds are separated from dry beans to be planted the next year and production is made with ancestral seeds. Soil structure of the village is of volcanic origin, rich in minerals, and this characteristic increases the nutritional value and flavor of Derinkuyu White Bean. As the package homogenously contains the beans harvested in the same harvest year in a particular region, they always cook with the same consistency in a short amount of time. It stands out with its unique bright white color, grain structure and flavor. It is also a geographically indicated product.
Hasata Niğde Cranberry Beans stand out especially with its quick cooking and deliciousness. The altitude of the city, climatic conditions, sunshine duration, and soil structure increase the deliciousness and quality of the product. It has a unique color, grain structure and flavor. As the package homogenously contains the kidney beans harvested in the same harvest year in a particular region, they always cook with the same consistency in a short amount of time.
E-COMMERCE
You can fill in the relevant information by clicking the “Sign Up” button on the top right of the homepage. You can join the world of Hasata full of True to Seed, Authentic Tastes.
By becoming a member of the website hasata.com.tr, you can access detailed information about our products and benefit from advantageous purchasing opportunities. You can add the products you like to your favorites and share your comments about our products. You can experience unique tastes in your own kitchen with our special recipes on the Hasata website, from the "Authentic Recipes" section on the blog page.
You can send your membership cancellation request by contacting us at info@hasata.com.tr.
You can update your address information under the "My Addresses" heading in the My Account section at the top right of the homepage and add a new address.
You can update your e-mail address with a new e-mail address. At least one e-mail address must be entered.
You can make your payment by credit card and debit card. Cash payment on delivery is not an option.
We do not have a corporate invoicing service.
The invoice for your order will be sent to your e-mail address registered in your account via e-archive within 2 business days from the date you place the order.
You can track the current status of your order from My Account -> My Orders.
If you wish to cancel your order before it is shipped, you can create your cancellation request from My Account-> My Orders section.
The products in question are within the scope of the exemption from the right of withdrawal in accordance with the clauses (c) and (ç) of the Article 15 of the Regulation on Distance Contracts, and the right of withdrawal cannot be exercised in this context. The products must be checked before delivery and received in good condition. If you think that there is damage to the packaging, you can request a return shipment by courier without accepting the product.
You can return the product you wish to return at the nearest Sürat Kargo branch with return reason and order number to the address “Mersin Tarsus Organize Sanayi Bölgesi Gelişme Alanı Kadri Şaman Bulvarı No:5 Akdeniz- Mersin.”
Depending on the bank of the account from which you have made the payment, the refund period varies within 14 business days.
With our current order infrastructure, future orders cannot be created.
You can create an order from anywhere in Turkiye.
We do not ship internationally.
The delivery time of your order is 2 to 4 business days.
You can update your address before your order is shipped. If your order has been shipped, it will go into undelivered status, since it cannot be delivered at the address it was sent to. After this process, you can cancel your order and create a new order.
If you have a problem with your order, you can contact us at the "Contact Us" section of the website or you can contact us via 0800 211 11 02 Hasata Customer Communication Center.
Apart from the website, you can reach our products from the stores, markets and sales points that we have listed. For detailed information, you can contact us via e-mail at info@hasata.com.tr or via 0800 211 11 02 Hasata Customer Communication Center.
We do not have a physical store.
You can contact us via e-mail at info@hasata.com.tr or via 0800 211 11 02 Hasata Customer Communication Center so that we can transfer you to the relevant department for dealership requests and corporate sales requests.
All the data you share on our website are protected under the LAW no. 6698 on PERSONAL DATA PROTECTION dated 24/3/2016. For detailed information, you can review the Personal Data Protection Policy .
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